For the protection of existing and future products and services, it is advisable to register trademarks. Trademark protection prohibits third parties using the identical or confusingly similar trademarks for identical or similar products or services. Trademark protection should be obtained, ideally before launching the respective product or service or before the first public exhibition appearance, to avoid that a third party is faster and uses or even registers the good idea for his own purposes.
In addition to the classic word and figurative trademarks also slogans or combinations of letters, numbers and / or images can be registered. In addition, position marks and sound marks (sounds / melodies) are eligible for protection as well as 3D marks for certain forms of goods or packaging. Thus, the range of protection capability is large and should be fully utilized for the protection of products and services. In addition to the trademark registration, protection may be obtained also as a design.
The registration of German, European and international trademarks as well as processing respective global trademark portfolios is part of our daily work.
Conditions for the development of a strong trademark and series of trademarks can be the following aspects:
Meaningful trademarks (for example, fancy terms or expressive trademarks)
Distinctiveness of the trademark to distinguish from the "dense population of other marks"
Simple reproducibility and applicability on and in different media
International capability (no negative meaning abroad)
Umbrella brand function - suitability for variations with additives
Besides trademarks it is possible to protect business signs (company name and logo) as well as work titles.
We advise in the development of trademarks, but also offer previous research to make sure that there is not already a confusingly similar trademark registered and/or in use, and monitor registered trademarks. We also defend the rights holders in opposition proceedings before the offices and in cases of infringement with warning letters, temporary injunctions and lawsuits before the courts.
With the increasing trademark piracy, we assist our clients with the implementation and monitoring of border seizure proceedings. The enforcement of the rights of the rights holders in court injunctions and at fairs is one of our regular activities.